By now your company is hopefully sold on the fact that cloud communications are the future of telephony. For 57% of enterprises in North America and Western Europe, they’re also the present, at least to some degree.
There are many ways you can move your comms to the cloud. CPaaS, UCaaS, CCaaS, cloud PBX, the acronyms are endless. And not all approaches are created equal. What’s right for your business will ultimately depend on your use case.
But one acronym that’s gaining traction and growing in favor is BYOC. Or ‘Bring Your Own Carrier’ to give the latest and greatest buzz phrase its full dues. What is it? What benefits does it bring? And why should you care? Let’s go on this journey together to find out.
First Things First – A Bit About SIP Trunks
Before we can delve into BYOC, we first need to talk about a personal favorite acronym: SIP. If you already know the score on Session Initiation Protocol, this isn’t the sub-section you’re looking for. Scroll down a bit for the juicy stuff.
Still here? Right. So this is the deal. The PSTN is dying. Sad, but ultimately inevitable. Old faithful is going the way of the dodo as major carriers in the US, UK, Europe and beyond undertake the move from physical lines to SIP trunks that enable phone calls to be delivered over IP.
More flexibility, cheaper communications, global coverage on demand… there are many benefits to using data networks to move voice traffic. But this is only the first piece in the puzzle.
Want to learn more about SIP trunks? Read our Ultimate Guide
The Stuff That Sits on Top of SIP
Think of communications like any other ‘tech stack’. PSTN and SIP trunks are simply two different methods of transporting phone calls from A to B. They represent the core telephony infrastructure layer.
But on top of this, you also need logic and platform layers. This is where those pesky acronyms we started with come into play. First you need an on-prem or cloud-based private branch exchange (PBX) – something like 3CX – to direct phone calls to and from the right places and people across your organization.
On top of this sits your platform of choice. It provides the functionality for conference calls, contact center capabilities, integration with other communications channels or whatever else you might need.
A very simplistic view of the equation, but enough to set the stage for BYOC.
BYOC: To Bundle or Not to Bundle
Typically, the quickest way to get your communications into the cloud is to go with an all-in-one solution, usually in the form of a CPaaS or UCaaS platform that bundles in the logic and infrastructure.
This is the reason why these industries have enjoyed such explosive growth in recent years, with the CPaaS market projected to increase in value from $2 billion in 2017 to $10.9 billion in 2022. That’s a compound annual growth rate of nearly 40%.
Twilio, Microsoft Teams, Plivo, RingCentral, 8×8, all these platforms aggregate voice coverage – usually from a number of SIP trunk providers in different markets – and bundle that infrastructure cost in with the service.
This is the reason why Voxbone counts so many communications providers – including Leaders in Gartner’s Magic Quadrants for communications – among its customers.
But as the cloud communications industry has matured, enterprises have come to learn that this bundled approach has certain downsides, especially once you really start to scale:
- Spiraling Costs – According to Nemertes Research, PSTN access and operational costs are higher when you use bundled telephony with a CPaaS or UCaaS provider
- Variable Quality Across Markets – Most cloud communications providers don’t own their own core telephony. Instead, they aggregate coverage and phone numbers from a number of SIP trunk providers. This means variable quality across markets and a lack of universal features, such as HD Voice.
- Regulatory Shut Downs – Relying on multiple providers also increases the risk of regulatory issues, especially given that most cloud players lose as much as 30% of their coverage in a given year due to non-compliance. For you, this means dropped calls and dead phone numbers. Unacceptable, even if it’s temporary.
- Lack of Choice and Control – Ultimately, by relying on bundled infrastructure, you lose control over your call routing and open yourself up to the various quality, security and privacy implications of doing so.
Bring Your Own Carrier (BYOC)
These concerns have led to a situation where customers are increasingly calling on these platforms to open up the option for them to choose their own SIP trunking provider and, in essence, bring their own carrier to their platform of choice. It’s a phenomenon we’ve previously described as ‘The Great Unbundling’.
A separation of platforms and underlying telephony gives businesses the best of both worlds. You get to keep all the features and benefits of the platform you know and love, but use a trusted provider at the telephony layer too. In effect, mixing and matching to:
- Maintain control of their call routing
- Extend coverage to more markets
- Save money on PSTN access
- Avoid regulatory issues by choosing a trustworthy provider
- Get greater assurances over quality
- Take advantage of advanced SIP trunk features such as APIs to automate configuration of phone numbers and compliance requirements
- Use their existing phone numbers and carriers
- Use one global provider or multiple players as they see fit
Finding the Right SIP Trunk Provider
Voxbone’s SIP trunks and phone numbers are platform-agnostic and are ideal for BYOC. They can be integrated into any CPaaS, UCaaS or PBX in a matter of minutes.
Our coverage is fully compliant and extends across 93% of global GDP.