WebRTC has the potential to transform the way enterprises communicate, and we’ve barely begun to scratch the surface of its full capabilities. To start, a ‘click to call’ link or button can initiate a connection via a web browser, with a URL representing the recipient’s end-point of the call. We have already started to experiment with this concept at Voxbone; in fact, most employees currently have a clickable URL in their email signatures!

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The potential doesn’t stop there. With the proper configuration, a URL used in place of a phone number can fully prescreen a would-be caller. By requiring the input of personal information before initiating a call, WebRTC can not only prevent unwanted calls, but it allows the call receiver to route the communication to the medium best suited for the conversation (video, voice, text, etc.).

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But there are also some limitations to the power of WebRTC used as a replacement for a phone number, at least for the short to medium term. In my recent article for Programmable Web, I detail some scenarios of how WebRTC can be, as well as the challenges that need to be addressed before full-blown adoption.

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