Omni-channel is the name of the game for modern outreach and customer service efforts. One of these channels, enterprise SMS, is breathing new life into texting and has skyrocketed in popularity. Juniper Research predicts that by 2019, 160 trillion mobile and online messages will be sent per year. When it comes to voice calls made via mobile, BIA/Kelsey’s latest research predicts that annual calls to businesses will reach 162 billion by 2019. The case for implementing a mobile strategy is clear, and virtual phone numbers are a great way to do so quickly and inexpensively.

However, there are a few things you should know about sending SMS on a global scale. The North American Numbering Plan (NANP) has made little distinction between mobile and landline numbers–they’re both geographical with city-specific area codes. You won’t be able to tell the difference when looking at numbers from the USA, Puerto Rico, Canada, and the Dominican Republic. Other parts of the world, however, use separate ranges for mobile, ones you should keep in mind when acquiring phone numbers to reach customers around the world.

In a league of their own

If you want to text customers in places within the UK, for example, you’ll need mobile-specific numbers with SMS capabilities. In the UK, special number ranges used for mobile begin with “07”. Initially, these designations let callers know what kind of call they were making, and how much they might cost. Kind of like how 1-800 numbers let you know you won’t be charged for the call, while 1-900 numbers let you know a hole is about to be burned in your pocket.

Some countries like Singapore do not use area codes, and so they’ve assigned specific, 8-digit numbers starting with either “+65 8…” or “+65 9…” that let callers know it’s a mobile-only format. Most importantly, however, is that mobile numbers let you have SMS capabilities to reach customers and keep them updated with alerts, delivery information, or authentication codes. This can certainly be an important tool for your business, including customer contact capabilities.

While using landline numbers signals a more professional point of contact, SMS for enterprise is becoming more ubiquitous, especially in parts of the world like Europe and Asia where texting is very popular. The flexibility of mobile numbers allows not only for customers to receive and send texts to your company, but to also make a voice call to the number from which the SMS was sent. From a customer service point of view, this is a great tool to reach people more easily and through an increasingly popular channel. All you’ll need are the right numbers to enable these connections, and make omni-channel communications a driver of success to your business.

Learn more about Voxbone’s SMS-enabled mobile DIDs here.

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