Discounting unlimited access to cute videos of kittens, one of the most profound side effects of the internet has been the rapid evolution of globalization. Before the WWW, it took tremendous resources to build and manage an organization that crossed spanned countries and continents. While still no easy feat, the building blocks are much more readily available.

But, as with the introduction of any new technology, internet-fueled globalization has come with its own unique set of challenges. Chief among them is the ability for businesses to offer and maintain a local experience to its customers, all while expanding its reach across the world. Quite often enterprises will seek to open availability in a new country or market, but lack the physical infrastructure to support these new customers with the quality they expect. VoIP technologies, such as direct inward dialing (DID) numbers and SIP trunks, remove the national boundaries of traditional telephone networks. As DIDs allow numbers from a country to be used anywhere in the world (without the end user noticing), they are enabling local customer support for the end-user, with a globally centralized customer support team and infrastructure working its magic. As such, enterprises can truly think global, and act local.

Think about your current customer support solution. Does your business have plans to expand globally? Are you taking advantage of these technologies to benefit your customer service offering?

In our latest whitepaper, we outline 5 tips to leverage VoIP services in order to optimize global customer care. In it, you’ll learn how, in an increasingly global economy, voice technologies are easing the growing pains of providing seamless customer support for an international business. Read more here!