If there’s one thing that’s both difficult and essential to maintain when it comes to communications, it’s compliance.
Each country has different regulations, laws, and fines for communications. These can differ in severity and numbers but in the end, it comes down to the fact that if businesses want to be trusted when they contact customers locally or abroad they’re going to need a compliant communications stack to get there. But that’s easier said than done.
Why Does Compliance Matter?
Compliance in cloud communications is all about preventing misuse and abuse of numbers and connection.
Fail to stay fully compliant and you’re looking at:
- Having your voice and SMS services blocked or disconnected resulting in downtime
- Customers struggling to reach your clients, resulting in lost revenue
- Increased risk of churn due to a negative customer experience (CX)
- Prospects trying to reach your clients developing a poor perception of their brand
- Replacement phone numbers increasing overall marketing spend
- Up to six-figure fines from regulators
Ensuring Compliance gets you:
- Improved reachability for your clients among prospects and customers
- Better brand perception due to the long-term availability and stability of their communications channels
- Marketing opportunities around the reliability of their brand
- Higher CSAT scores
- Better privacy and data security through secure, compliant communications with customers
- Save money on legal and marketing costs
Why is it difficult?
Like we said above, there are varying amounts of laws around communications, which increase exponentially when you try to expand to more countries. All those rules and regulations require legal assistance, documentation and assessment to get through. Not only does this take time, but it costs money, lots of money. So is there an easy way?
The Easy Way
The easy way to do this is to plug a compliant Communications as a Service provider into your communications platform (whatever that may be) rather than rely on the platform to make sure you’re compliant or struggle through yourself.
The problem with a lot of platforms is that they are the obvious choice when it comes to the logic layer of a communications stack, but they often don’t have the network quality of specialized CaaS providers. What this means is that they can struggle to provide the scope and legal clout that is needed to remain globally compliant. So, what happens if that’s the case? Well, you end up with an unreliable comms structure that could produce downtime and the other negatives above.
The simple way to achieve compliant global comms is by plugging a CaaS providers network into the platform of your choice. Obviously, it’s important to pick a provider that focuses on compliance as part of their service but you’ll be much better off this way. By doing this you decrease your chances of losing coverage and increase the coverage you’re getting for your clients.
Do you want to ensure you can provide compliant communications for every country your clients operate in?