Global domination isn’t easy, but it helps when you can connect with your e-commerce customers on a local level.
There are loads of things to consider when establishing a presence in a new city, country or continent. Does this mean you’ll need to find an office in the area, set up phone lines and build a local customer support team? In a way, yes. But with the rise of virtual numbers and offices, as well as tools to translate and tailor content in different languages, your business can establish a local presence while saving costs and keeping your operations close to home.
The internet is accessible from all over the world. So why would you need a local presence? Global e-commerce companies should consider phone numbers or addresses in areas they serve, in order to build their customers’ trust. You may also want to keep in mind that your global customers are unique, with distinct languages, cultures and purchasing habits. These factors could make an impact on how effective your reach is. Voxbone breaks down the best approaches to e-commerce localization into three main areas, as detailed in this ebook by VP of Product Management Dries Plasman.
More diversity with fewer costs
Your website is at the core of your business. Providing translations is an obvious consideration, but what about offering payment in multiple currencies? You could also think about having special sales or promotions during holidays specific to different regions. By diversifying your platform, your e-commerce website can be more effective in reaching different markets around the world.
But your website is only part of the equation. Customer service is still very centered around the phone call, and so setting up phone numbers, including toll-free and mobile, are crucial. You can use virtual phone numbers so that customers making local calls are connected to your contact centers, wherever they may be, with little cost to your business. Want to learn more ways to save money on global telephony? Check out this white paper by Phil Edholm, available on Voxbone’s website.