If your business hasn’t localized yet, you need to have a serious conversation with yourself. It’ll include hard-hitting questions like: “Do I enjoy losing sales?”… “Do I really not want more customers?”… “Is it possible my revenues are actually too high already?” If you’re answering yes to these questions, we’re sorry – this conversation really isn’t for you.

But if you instead want to expand your market share, attract many more new customers and ultimately drive that bottom line by scaling your operations, you should probably put on those reading glasses and pay attention – because now is the time stop worrying and start thinking about localization.

Hyper local conversations

Localization comes in many forms, from the products and services you sell, to the resources your marketing team creates. Today, we will be talking about business voice communication – be it sales calls, customer support, intra-company conference calling or any other form of conversation you might have on the phone.

With the rise of the mobile ecosystem, companies are quickly scaling to new countries and rapidly creating a global sales footprint. But how do you support these operations in each and every country you enter? By switching to SIP trunks, you can quickly and easily create a local voice presence anywhere in the world. Wherever the conversation takes you.

Le SIP, c’est chic

It’s simple really. SIP trunks allow you to connect to the national telecoms infrastructure of any country where you wish to have presence. This enables you to make and receive VoIP calls that will be passed between your company’s data network and the local PSTN. This enables you to massively cut your costs by consolidating voice and data networks into one.

Although these numbers are virtual, they are very real and fully compliant with local telecoms regulations.

When a customer picks up the phone, they dial a local number just as they expect to. In countries where National Outbound Calls are available, customers checking their caller ID will see a local number when you call, even if your sales agent is actually dialing from the other side of the world. Why is this so important? Because answer rates are 4x higher for local numbers.

Localization brings real business value

If it’s still not clear, let’s make it so. For any business operating in multiple countries, the ability to quickly and easily set up a localized voice presence with SIP trunks has a massive impact on your bottom line by delivering:

  1. Lower cost communications
  2. A global audience
  3. Greater customer engagement and satisfaction
  4. The ability to quickly scale to new markets
  5. Uncapped earnings potential

Ready to localize? Here are three simple steps to help you hit it out of the park