SMS-Enabled Phone Numbers are becoming a common element of multi-channel marketing strategies and embedded communication for apps and services. If you’ve ever had a text from your bank to confirm a payment or a marketing SMS about a new store offer you’ve gotten it from an SMS-enabled phone number.
How is an SMS-Enabled Phone Number different from a normal Phone Number?
Well, it’s not really. The main difference is we’re talking about virtual numbers/DIDs rather than the numbers provided by a regular network. What this means is that it uses IP-based tech to transfer calls and texts, so your charges are cheaper than from a regular mobile number.
By using virtual numbers, you can send and receive texts locally in places that are nowhere near your current location. So if your company is based in the US and you have customers in the UK, using an SMS-enabled UK mobile number lets you text each other as if you were on the opposite side of the Atlantic with them.
Long Codes vs Short Codes
Long codes and short codes are different types of telephone numbers. Long codes look like your typical phone number but short codes, on the other hand, are, well… shorter.
Short codes are typically used in cases where it might be beneficial for the number to be easy to remember. A good example is the texts you get from your bank or network provider about your bills. If you take a look at the number it’s coming from it’ll probably be 6 digits. A short number.
Emergency services numbers are another great example of shortcodes in action, where it’s all about ease of remembering. 9-1-1 (or 9-9-9 or 1-1-2, depending on your location) is much easier to remember than a 10-12 digit number.
The Business Case
There are plenty of useful ways to utilize SMS-enabled phone numbers as part of your business comms strategy.
For the most part, they’re used to:
- Build brand awareness
- Build purchase intent
- Promote timely offers
- Build customer loyalty
- Improve customer service and decrease call center volume/costs
- Activate traditional media and make it more measurable
But in the end, they give you the option to utilize SMS without the added costs and contracts that you’d get from a traditional supplier.
Voxbone’s SMS Enabled Phone Numbers
As part of Voxbone Mobile, you have the ability to manage your SMS campaigns with our secure REST-based API, which can be integrated into any front or back-office application. You can also effortlessly integrate compliant voice and SMS into your contact center or CRM.
That’s why it turned to Voxbone’s infrastructure services for quality, flexibility, and unrivaled international coverage.
Interested in Voxbone’s SMS-Enabled Phone Numbers? Get in touch with our team to arrange a free trial.