We’ve talked about the concept of Bring Your Own Carrier (BYOC) and unbundling quite a bit these past few months. But with our recent announcement, it’s pretty clear things are no longer conceptual, and are in fact, a reality for this industry.
For example, among a selection of enterprises with UCaaS solutions in place an interview by Nemertes showed that the largest segment (38.4%) are choosing to manage their own SIP trunking providers for coverage, rather than using default calling plans or managed service.
Zoom Phone hasn’t been on the market for long, but it’s already making waves in the industry. Now, with their video-first strategy, the Phone solution is set to disrupt the UCaaS market as we know it.
We’ve been working with Zoom for years now (since 2013 to be precise) and we’ve both come a fair way since then. We’ve always provided them with dial-in services for their conferencing platform across more than 50 markets.
And now, with the introduction of Zoom Phone and the rising demand for BYOC services that allow for greater control and modularisation in the cloud communications space, Zoom has chosen us as one of the voice providers they want to make available to their UCaaS customers through its BYOC program.
This means that Zoom Phone users can now instantly scale the UCaaS platform’s coverage footprint to key markets across North America, Europe, and Asia with a single provider.
“From day one, Voxbone has made it simple for us to scale our coverage quickly and deploy our services faster through their APIs. So we knew that Voxbone was an ideal candidate to help us grow the capabilities of Zoom Phone and enable our customers to go global faster, and more easily,” said Vi Chau, Product Manager of Zoom Phone.
BYOC is Taking Off, But Why?
By separating communications platforms from the underlying telephony infrastructure, businesses can keep all the features and benefits of their CPaaS or UCaaS solution, while using a SIP trunking provider of their choice at the telephony layer to give them:
- Greater control over their call routing
- Extended coverage into markets that might not be reachable with the bundled telephony solution
- The platform and tools to avoid regulatory issues
- The ability to use one global provider or multiple players as they see fit
With traditional bundled telephony, you have little control over how your communications are delivered. But BYOC capable providers have lowered the barrier for changes to the back end, meaning businesses can adapt their existing solutions however they see fit.
What Does This Mean For Zoom Phone Users?
Well, the added benefits are pretty tough to beat. Zoom go through the key benefits in their blog on the subject, listing:
- Easier migration – Better option when trying to port over large volumes of numbers.
- Less friction: Basically, you can stay with your carrier for the time being and migrate to Zoom Phone Calling Plans over time.
- Global support: Any company with offices/employee in another country can still use Zoom Phone powered by a local service provider.
- Pricing flexibility: You save on early-termination fees and maintain pre-negotiated call rates, meaning you can leverage the best pricing.
Interested in BYOC and how it works? Check out this blog.
Want to see how we can integrate with your comms? Get in touch with our team.