SAN FRANCISCO, Calif. – March 01, 2017 – If you’ve dialed in to a conference call, spoken with an international customer support team or received a text update for a delivery, there’s a good chance you’ve used Voxbone’s services without even knowing it. Now Voxbone is becoming a more familiar name in the enterprise communications space, as it continues to grow with greater coverage, a more diverse product range and the addition of Shachar Radin-Shomrat as Chief Commercial Officer.

As Voxbone’s CCO, Radin-Shomrat will be responsible for international sales and marketing operations, as well as increasing awareness and generating demand for the company’s solutions worldwide. She joins at a time when on-demand services and online marketplaces are going global, growing fast, and need effective communications systems now more than ever–TechCrunch is calling it an exciting time for the once drab world of business tools and infrastructure.

Software is quickly replacing hardware and moving into the cloud, a space where big names like Twilio and Fuze, plus new players like Zoom and Amazon Chime, are changing the way companies communicate with customers and each other. With ride-share platforms like Uber, drivers across the globe connect with passengers through an app, but also by using local numbers that are generated in real time. Such use cases were traditionally pieced together from a network of global telcos and local providers, but Voxbone has taken up the torch to provide a simpler alternative: a single platform, that offers a uniform voice and SMS service across 60 countries, to meet the needs of the on-demand economy.

“We’re in the era of hardtech, where technologies aren’t just disrupting online services–they’re impacting physical industries as well,” says Radin-Shomrat. “Telecoms haven’t seen a big change for decades, but disruptive tech is now turning the industry upside down. Voxbone has been the best-kept secret within the cloud communication space, but this is about to change.”

Powering a growing range of services that include cloud communication platforms, contact centers and collaboration software, Voxbone is already making big steps to expand its name recognition with the hire of a new CCO. Radin-Shomrat’s unique expertise in tech marketing and strategy, coupled with her software engineering background and hands-on experience in building growth machines, make her a key figure in Voxbone’s mission to simplify enterprise communications for growing businesses throughout the world.

As CMO of the AI-driven advertising technology provider myThings, Radin-Shomrat was instrumental in scaling what Deloitte named the second fastest growth tech company for EMEA in 2013. During her tenure as CMO, myThings was also named one of Inc. 500’s fastest growing private tech companies in the U.S. Earlier in her career, Radin-Shomrat was a founding member of McCann Erickson’s Digital Strategy department where she helped make McCann the top digital ad agency in Israel. Now with Voxbone, she is positioned to bring greater attention to a company that is more relevant than ever, thanks to on-demand provisioning of services and an extensive worldwide network.

“At Voxbone we’re all about making telephony less complex and more efficient for companies that are scaling at a global level and require communication infrastructure as a service,” says Voxbone CEO Itay Rosenfeld. “Following massive growth in 2016, Voxbone is ramping up its commercial strategy and will cement its position as a vital player within the cloud communications space with Shachar at the helm.”