For any growing company, CRM and contact center tools are imperative to effective sales, marketing and customer-support pod. They’re key components to building and automating crucial business processes. The closer they can work together–the better.

When your CRM integrates the capabilities of a contact center at an enterprise level, your employees will have access to a range of information from previous calls, installed products, purchase history, etc.

If we’re going to take the adage “everyone sells” to heart, then we should give each member of the team the tools to successfully engage with c...

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